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social media

Why your Business Needs to Focus more on Customer Retention

6th January 2021

Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene…

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Tags: social media, marketing, recommendations, social marketing, facebook, community management, linkedin, twitter, user experience, marketing tip, Digital Marketing, retention

The Top 10 Metigy Learning Posts of 2020

31st December 2020

Despite the challenging operating environment during the COVID-19 pandemic, there have been many highlights this year at Metigy, including multiple new partnerships, awards and a $20m capital raise that will help us meet your requirements as one of our valued users. We have so many amazing product initiatives in our pipeline and we can’t wait for you…

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Tags: social media, marketing, technology, social marketing

Marketing on a budget in times of uncertainty

22nd December 2020

As we continue to experience uncertain times going into 2021, businesses are experiencing pretty much everything except business as usual. This has lead to 38.9% of companies cutting marketing spend due to COVID-19. So how do we approach marketing in this adjusted crisis reality?  With people stuck indoors and at home, it’s no secret that…

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Tags: social media, marketing, social marketing, facebook, education, seo, innovation, content marketing

If a picture is worth 1,000 words, a video is worth 1.8 million words. Why videos should be part of your marketing mix

19th December 2020

If a picture is worth 1,000 words, a video is worth 1.8 million words. Vloggi founder, Justin Wastnage, shares why videos should be part of your marketing mix. If creating video content has been on your mind but you’ve been waiting for the right time to step outside your comfort zone and stare down the…

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Tags: social media, marketing, video, social marketing, marketing tip, social media marketing, video content, Digital Marketing, video marketing

How to Create an Effective Influencer Marketing Strategy for your small business

25th November 2020

Influencer marketing is becoming one of the most talked-about marketing strategies. Brands are increasingly turning to influencers to drive brand awareness and source unique content.  But why is it so popular? And how can you create an effective influencer marketing strategy? This post aims to answer both of these questions.  So let’s get started! Why…

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Tags: social, social media, marketing, social marketing, facebook, twitter, instagram, content marketing, Digital Marketing, Instagram ad, influencers

How to Get Started with Competitor Monitoring (and Why You Should Be Doing It)

9th November 2020

As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…

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Tags: social, social media, targeting, marketing, social marketing, facebook, twitter, Metigy, strategy, competitor, marketing strategy, monitoring, Digital Marketing, SEO Strategy, content strategy, google ads, Competition

How to master LinkedIn with Sam Mutimer of Thinktank Social

1st October 2020

Sam Mutimer is the founder of Thinktank Social, one of Australia’s first social media agencies, and she’s seen the value in investing time and effort into LinkedIn over the years, no more so than current items. Sam is a true believer in the fact that your network is your net worth. And from a professional…

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Tags: social, social media, marketing, video, community management, linkedin, Digital Marketing

8 Slack Communities for Digital Marketers that you should join today

7th September 2020

A like-minded peer group is valuable for any marketer, no matter what point you’re at in your career. Being able to bounce ideas off experienced marketers and share best-practices is going to help you keep your marketing knowledge up-to-date, and ensure you’re making the right moves to hit your own targets. In this article, I’ll…

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Tags: social media, marketing, learning, social marketing, seo, content marketing, Digital Marketing, Growth Marketing

‘Your backstory is your business backstory’. TEDx Sydney co-founder Fleur Brown shares her secrets to creating a powerful personal brand

31st August 2020

Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…

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Tags: social media, marketing, linkedin, Branding, Digital Marketing, Fluer Brown, Personal Branding

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