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google ads

How to Get Started with Competitor Monitoring (and Why You Should Be Doing It)

9th November 2020

As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…

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Tags: social, social media, targeting, marketing, social marketing, facebook, twitter, Metigy, strategy, competitor, marketing strategy, monitoring, Digital Marketing, SEO Strategy, content strategy, google ads, Competition

How to Reduce Unqualified Clicks on Your Google Ads

21st September 2020

If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be…

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Tags: audience, targeting, marketing, social marketing, paid spend, Ad Audience, audience growth, Digital Marketing, google ads, PPC

How to improve your Google Ads conversion rate

24th August 2020

Google Ads are a fantastic way to generate new leads. You can target based on keywords, interests, location, and almost anything else that will help you laser focus your ads on your ideal customer. But, it’s no secret that getting high conversion rates can be hard. The average Google Ads conversion rate is just 3.48%….

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Tags: marketing, google, machine learning, Digital Marketing, google ads

Which Google Ads bidding strategy is the best for your business?

13th July 2020

If you’re starting out with Google Ads (and paid advertising in general), the terminology can be confusing. However, if you start running ads without knowing what your campaigns are doing, you’ll end up wasting money. One factor that can affect your campaign outcome is your bidding strategy. In this article, I’ll walk you through the…

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Tags: marketing, google, Digital Marketing, google ads

Marketing during times of uncertainty: Advice from Google and Metigy

25th June 2020

Cast your mind back to January 2020, when you would have thought the bushfires that ravaged Australia were going to be the defining moment of this year. How wrong we were. As we continue to face uncertain times, we need to keep business and marketing ticking along in this Covid aftermath (or Covid continuation). As…

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Tags: social media, marketing, google, social marketing, Digital Marketing, google ads

10 Excellent Google Ads Examples and Why They Got Us Clicking

15th June 2020

285 little characters. That’s all you’ve got to work with when creating a Google Ad. When you consider this number has to cover headlines, description and URL path, you see it’s not a lot to play with. That’s why being efficient and effective is key when crafting Google ads. It’s about grabbing your audience’s attention,…

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Tags: marketing, Digital Marketing, advertising, google ads

The Best Way for SMEs to Create and Manage Google Ads

2nd June 2020

Having recently announced Metigy’s solution for SMEs to create and manage Google Ads in just a few clicks with a simple and beautiful interface, we’re pulling together some of our reasoning behind it and our top tips to help you get the most out of it.  In this post we’ll delve into the (1) why…

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Tags: marketing, Digital Marketing, advertising, google ads, SME

3 Google Ads Tips to Improve Your Performance 

21st May 2020

You probably already know that Google Ads is one of the most profitable marketing strategies to drive ready-to-buy, qualified customers to your site.  Google Ads are prominently placed at the top of Google, so they have the highest visibility on the most used search engine in the world. But Google Ads are a pay-to-play advertising…

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Tags: marketing, Digital Marketing, google ads, PPC

How to finish setting up your Google Ads account for success

4th May 2020

Getting started with our Google Ads platform? Or maybe you’re just curious as to how to navigate through setting up your account information? We’ve got you covered with this support guide to complete your account setup with Google.  Bear in mind before you begin, you will have needed to connect your Google Ad account with…

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Tags: google ads, billing account, payment setup

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