As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
google ads
How to Reduce Unqualified Clicks on Your Google Ads
21st September 2020
If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be…
How to improve your Google Ads conversion rate
24th August 2020
Google Ads are a fantastic way to generate new leads. You can target based on keywords, interests, location, and almost anything else that will help you laser focus your ads on your ideal customer. But, it’s no secret that getting high conversion rates can be hard. The average Google Ads conversion rate is just 3.48%….
Which Google Ads bidding strategy is the best for your business?
13th July 2020
If you’re starting out with Google Ads (and paid advertising in general), the terminology can be confusing. However, if you start running ads without knowing what your campaigns are doing, you’ll end up wasting money. One factor that can affect your campaign outcome is your bidding strategy. In this article, I’ll walk you through the…
Marketing during times of uncertainty: Advice from Google and Metigy
25th June 2020
Cast your mind back to January 2020, when you would have thought the bushfires that ravaged Australia were going to be the defining moment of this year. How wrong we were. As we continue to face uncertain times, we need to keep business and marketing ticking along in this Covid aftermath (or Covid continuation). As…
10 Excellent Google Ads Examples and Why They Got Us Clicking
15th June 2020
285 little characters. That’s all you’ve got to work with when creating a Google Ad. When you consider this number has to cover headlines, description and URL path, you see it’s not a lot to play with. That’s why being efficient and effective is key when crafting Google ads. It’s about grabbing your audience’s attention,…
The Best Way for SMEs to Create and Manage Google Ads
2nd June 2020
Having recently announced Metigy’s solution for SMEs to create and manage Google Ads in just a few clicks with a simple and beautiful interface, we’re pulling together some of our reasoning behind it and our top tips to help you get the most out of it. In this post we’ll delve into the (1) why…
3 Google Ads Tips to Improve Your Performance
21st May 2020
You probably already know that Google Ads is one of the most profitable marketing strategies to drive ready-to-buy, qualified customers to your site. Google Ads are prominently placed at the top of Google, so they have the highest visibility on the most used search engine in the world. But Google Ads are a pay-to-play advertising…
How to finish setting up your Google Ads account for success
4th May 2020
Getting started with our Google Ads platform? Or maybe you’re just curious as to how to navigate through setting up your account information? We’ve got you covered with this support guide to complete your account setup with Google. Bear in mind before you begin, you will have needed to connect your Google Ad account with…